Post consistently

Brands need to be active in order to attract followers and boost engagement rates. According to studies, the sweet spot is a consistent 1-2 posts a day. This way your feed stays fresh and relevant, and you have more opportunities to attract eyeballs to your content. Knowing when the best time to post on Instagram is is also critical especially when dealing with Instagram’s algorithmic timeline.

Don’t preach – tell stories instead

Instagram is awash with mediocre brand messaging that forgets the social network is supposed to be a ‘visual inspiration platform’.

You should captivate audiences through images, video, and text, not simply preach marketing missives at them.

To increase engagement rates, become a storyteller instead, offering ‘micro-stories’ via your captions, videos, Instagram stories, and profile.

Build a strong brand

Clarity, creativity and consistency are king for enterprises aiming to build brand awareness on Instagram. An erratic, haphazard approach just doesn’t work.

Have a visually consistent Instagram feed

Although glossy perfection is falling out of style, the heart of Instagram is visual content and that will never change.

Today, users gravitate towards authentic expression and diverse perspectives.

  • Consistent look every time

  • Match with your brand identity and appeal

  • Feed should evoke a feeling of calm, thoughtful reflection

Choose the right hashtags

Selecting the best hashtags for your Instagram posts can mean the difference between appearing as a top post or sinking to the bottom of the feed without a trace.

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